Advanced Aviation Team is a D.C.-based private jet charter brokerage, founded by two former directors of The White House Travel Office. With over a decade of experience delivering presidential-level service, they sought a brand identity that would reflect their precision, discretion, and commitment to excellence.
The logo comes in a few different variants, including a monogram. These options ensure that it will fit a wide variety of applications.
A subtle horizontal line at the base grounds the initials while evoking lift and lightness—as if they were just beginning to take flight.
AAT’s visual language centers on the idea of effortless travel—where every detail is handled with care, so clients can stay focused on what truly matters. This principle informed the entire system: clean, spacious layouts complemented by refined, custom touches.
In place of photography, I illustrated the full fleet of aircraft offered. These stylized illustrations help clients understand the scale and layout of various jets, without anchoring them to a specific model.
Throughout the identity system, curved frames mirror the logo’s contours and recall the shape of an airplane window—reinforcing the brand’s focus on air travel.
A suite of collateral that adds moments of delight to the journey—proof that luxury doesn’t have to be cold or impersonal.
Custom patterns, like the one above (inspired by the National Mall), add texture and sophistication to print and digital materials.
Cabin diagrams—stylized but accurate—offer prospective fliers a clear, inviting look into the jet interiors, making the booking process feel informed and approachable.
All of these brand elements come together in a cohesive, elegant website—one that’s intuitive to navigate and elevated by subtle animations that add a sense of refinement without distraction.
The site is fully responsive, seamlessly adapting to mobile devices so clients on the go can easily access the information they need, wherever their journey takes them.
Custom icons extend the visual language into every detail, reinforcing AAT’s commitment to precision and care.
Together, every touchpoint—from logo to layout, illustration to interface—creates an atmosphere of ease, elegance, and care, reflecting the effortless travel experience at the heart of the Advanced Aviation Team brand.
