Veris Insights is a research firm that equips recruiters with real-time, actionable data about the job market and talent landscape.
Their mission is to offer companies the tools, resources, and analyses they need to make confident, data-driven hiring decisions.
As a trusted partner and innovative leader in their field, Veris Insights needed a complete redesign of their identity—starting with their name and logo—to better reflect their ambition and forward-thinking approach.
The new wordmark is a refined serif, evoking professionalism and authority. Complementing it is an agile arrow mark—a modern, dynamic element that draws attention to key insights and essential knowledge within complex data.
The goal was to create a brand that projected trust and competence while showcasing their ability to synthesize information and uncover meaningful patterns.
A minimalist, monochromatic palette of rich navy tones conveys reliability, while energetic highlights add movement and a sense of innovation.
The arrow extends across the brand system, symbolizing focus and clarity—reinforcing Veris Insights’ role in surfacing what matters most. It also helps distinguish their growing range of products.
Data-inspired graphics communicate discovery and innovation, while dynamic rules and bars add structure and rhythm.
These subtle elements reflect the brand’s emphasis on precision and adaptability.
Once the identity was established, it was carried through to a redesigned website optimized for clarity, engagement, and conversion.
A new membership platform was also created to serve as a central repository for client data. A card-based system keeps research, tools, and resources organized and easy to navigate.
To support the brand’s emphasis on clarity in data storytelling, an expanded data palette was introduced to ensure charts and graphs remain legible and visually cohesive.
Together, these elements form a cohesive, modern brand system—one that captures Veris Insights’ unique blend of strategic expertise and analytical depth.
